HOW TO OPTIMIZE FOR VOICE SEARCH

                        11 MOST IMPORTANT SEO TIPS YOU NEED TO KNOW With the Internet becoming the sole medium of marketing for most businesses, competition is higher than ever. Everyone wants to beat the other to stay ahead on search engines. Keeping your online presence optimized is a sure shot way of taking your business to the next level. Here are 11 of the most important SEO tips that you should know: 1- Keywords/Category research First you should have idea what keywords people are searching. Like if you have Pet E-commerce section then people mostly search Dog food online, Pet shop Online, Pedigree Dog food, Dog collar, Dog leash and more. So first start with keyword research and use keyword Planner, Google Trends, keywords.io and in google people also searching. According search make category, subcategory, blog, Q&A sections.

                      6 SEO TIPS THAT WILL SUSTAIN ORGANIC TRAFFIC SEO FIRST STEP BLOG SEO rankings have seen the influx of several trends that marketing trends in the recent past. Some of them have been immensely successful in helping companies grow while others have faded away. Here are six trends that are sure to help you sustain your search engine rankings and also generate great organic traffic: 1.Mobile optimization Since the year 2015, there has been a huge growth in mobile usage. As a result, having a mobile first approach is going to have continuous emphasis. The search ranking algorithm is largely based on whether your website is mobile. Even with rumors of Google splitting the indexes for desktop and mobile, the focus will remain primarily on mobile. 2.Creating great user experience Your user should be able to get the information that he wants easily. The easier the website is to navigate, the more the number of visits. Keep your website simple, free from

                      A COMPLETE GUIDE TO LOCAL SEO SEO FIRST STEP BLOG Local SEO strategies differ significantly from global and international SEO strategies. The goal of any local SEO strategy is to optimize geographical location search on your website. The local prospects need to be captured as they are likely to become your long term, loyal customers. Strategies to improve your Local SEO There are some simple things that you can do to optimize your Local SEO: Make sure that your address, name and contact details are updated and similar on any online presence that you have. This helps Google locate it for any local search. List your name, address and contact details on trusted websites like Yellow Pages, Merchant Circles, FourSquare, Google My Business and others. Look for any duplicate pages with tools like Google Map Maker. That way, if there are multiple listings on one website, they can be removed. Duplicate content can have a negative impact on your local SEO.

                         BEST SEO FREE TOOLS SEO FIRST STEP BLOG SEO optimization is one of the biggest necessities for any business today. In order to create a strategy which has all your goals and priorities as the primary focus, you can make use of several free tools online. Here are 10 free tools that you should not miss out on: 1 – Google Keyword Planner – Keyword Planner is a great tool to find best keywords in your category. Keyword Planner give lots of related keywords Idea.  Like if you enter only “recipes” in keyword planner then you can find lots of keywords like Breakfast recipes, chicken recipes and many more suggestions. Keyword planner gives near about 700 keywords suggestion. Also if you enter competitor landing page in Your landing page  then you can find lots of your competitor keywords. In keyword planner you can select by country specific also. 2 – Google Analytics – Google analytics is also best tool, by this you can find how many visits, page views,

                            7 DESIGN MISTAKES THAT HURT SEO  The objective of a good website today is more than putting out information about your business. The content and the design of your website is crucial for your online ranking. So, you need to be very careful when you choose the elements that will go up on your site. Most often, designers get carried away and commit the six blunders below that can ruin your SEO: Most of your content is driven by images and multimedia It is true that podcasts, images and videos. However, relying solely on multimedia affects SEO in two ways. First, the page load time( by Google page speed test you can check page load time, near  80 score is great) increases, also if your page load time is high then its bad from User point of view.  Search Engine pushing your ranking down. Second, even today, search engines crawl through the text to help you achieve better rankings. So, having text on images instead of traditional content will harm

                        5 WAYS KEYWORD RESEARCH CAN MESS UP YOUR SEO The use of keywords in SEO has changed drastically over the years. You no longer have to stuff keywords in the body or the title of the content. The primary focus in the content generated today is on making it relevant for the readers. You can find several techniques that will help you understand the competitiveness of a certain keyword and even examine what having negative keywords can do to your SEO campaign. Here are five limitations of keywords that can completely mess up your strategy: The keywords that you use do not matter to your readers The thumb rule applied to any keyword research is that the higher the search volume, the better a keyword is. The truth is that only relevant keywords matter to your end user. For instance, if you are a car hire company catering to only high-end rentals, keywords like “cheap car rentals” will not matter even if they are searched for more frequently. If you ch

                            LONG TAIL KEYWORDS SEO BLOG SEO FIRST STEP Using the right long tail keywords Usually when it comes to keywords, most people rely on those which bring in maximum traffic. However, long tail keywords are taking over SEO strategies because of their high rate of conversion. In simple terms, long tail keywords are longer than the common keywords. They do not bring in much traffic. But, theirs specific nature means that you will have more conversions. Why long tail keywords work better? When you use shorter, more common keywords, you have fierce competition for rankings. In addition to that, common keywords are more expensive as well. The short key words account for about 10-15% of searches and mid length keywords account for about 20%. The rest of the page views are generated by long tail keywords, which is close to 65-70%. With long tail key words, your website will attract exactly those customers who will benefit from your business, which mean

                         8 COMMON SEO ISSUES AND HOW TO TROUBLESHOOT THEM Everyone who has an online presence wants to get on top of the search engine results. But, there are 8 issues that can prevent this from happening for your business. Here are tips to fix these 8 common issues: Your website has a lot of duplicate content This is not limited to content from other websites. It is a good idea to have unique content on each page of your website. If not, you get penalized by search engines. To maintain a good online reputation, make sure that you check your content using tools like Copyscape. Recurring 404 Errors Any broken link will generate a 404 Error. If this error is displayed in a tacky manner, you will drive traffic away. You can check all your backlinks such as SEOSiteCheckUp.com. If the error is inevitable, make sure that the pop up is presentable.

                                WHITE HAT SEO VS BLACK HAT SEO – UNDERSTAND THE DIFFERENCE When it comes to link building and SEO, two terms are used quite often: Black hat SEO and White had SEO. They are techniques that are used to build a company’s SEO strategy. But, they differ greatly in the results that they have. So, what exactly is the difference? The primary difference lies in the methods used to reach better Search Engine Result Page Rankings or SERPS. While black hat methods are not really approved by the Search Engines, White hat methods follow the regulations of Search Engines and give you a better online reputation. Here is a difference in the methods used by both SEO approaches. White Hat SEO The techniques used in White Hat SEO are ethical and can have sustained positive results on your SERPs as they follow recent Google guidelines. The common techniques used are:

                          9 SEO MYTHS THAT YOU SHOULD NEVER FOLLOW SEO techniques are upgraded on a daily basis. There are several misconceptions that have cropped up in the process. These misconceptions and myths lead to unreliable SEO strategies that do not give you the results that you want. Here are SEO myths that you must never follow: SEO is not important anymore: SEO is a lot more important today, especially with the focus on local businesses. With the release of Google Pigeon algorithm, several improvements have been made to evaluate the rankings of a page, geographical distance being one of them. You do not need Mobile Optimization: For a business to get better online visibility, the website should be mobile friendly. The analysis of over 15000 sites of Google customers show that those that are not mobile optimized saw a decrease of about 5% in organic traffic on an average. The mobile version of your website should be responsive and user friendly for better tra