HOW TO OPTIMIZE FOR VOICE SEARCH

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                            HOW TO OPTIMIZE FOR VOICE SEARCH Voice search is gaining popularity making several companies change their SEO strategies altogether. Today, keywords are getting more colloquial to enable better voice search results. Voice search also targets local leads who are most likely to become buyers in the future. Why voice search? Today, voice search is the most prevalent type of search. Research shows that 41% of adults and 55% of teens rely on voice search every day. These numbers are growing constantly. Voice search is more alluring because it is fully hands free, it is fast and it also allows the user to multi-task. With better technology available, voice search is also becoming more reliable. Today, the speech recognition error is as low as 8%. Needless to say, optimizing your business for voice search is a sure shot way of improving search engine rankings. With voice recognition software like Cortana, Siri, Google Assistant becoming more reliab

                              HOW SOCIAL MEDIA IMPACTS SEO Usually SEO and social media marketing are thrown into the same bracket of digital marketing. However, the relationship between social media and SEO is quite complicated. They are not directly related but are equally important. With more people conducting most of their daily interactions on social media, it is important to understand that most traffic is driven to a website through search engines. There is a lot of debate on whether the Google algorithm truly uses social signals such as likes on posts in order to rank pages or not. While this is still an unknown factor, it is true that social media can influence SEO indirectly.               Here are some ways social media can benefit your SEO : 1-Great potential for backlinks: If you have more shares on Facebook, the chances of people linking to your content are higher. Here the focus is entirely on content. You can get potential links to your website if the content