5 WAYS KEYWORD RESEARCH CAN MESS UP YOUR SEO



                        5 WAYS KEYWORD RESEARCH CAN MESS UP YOUR SEO



The use of keywords in SEO has changed drastically over the years. You no longer have to stuff keywords in the body or the title of the content. The primary focus in the content generated today is on making it relevant for the readers.

You can find several techniques that will help you understand the competitiveness of a certain keyword and even examine what having negative keywords can do to your SEO campaign.

Here are five limitations of keywords that can completely mess up your strategy:

The keywords that you use do not matter to your readers

The thumb rule applied to any keyword research is that the higher the search volume, the better a keyword is. The truth is that only relevant keywords matter to your end user. For instance, if you are a car hire company catering to only high-end rentals, keywords like “cheap car rentals” will not matter even if they are searched for more frequently. If you choose keywords without understanding the intent of your target audience, your SEO strategy becomes flawed automatically.



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