WHITE HAT SEO VS BLACK HAT SEO – UNDERSTAND THE DIFFERENCE



                                WHITE HAT SEO VS BLACK HAT SEO – UNDERSTAND THE DIFFERENCE

When it comes to link building and SEO, two terms are used quite often: Black hat SEO and White had SEO. They are techniques that are used to build a company’s SEO strategy. But, they differ greatly in the results that they have.

So, what exactly is the difference?

The primary difference lies in the methods used to reach better Search Engine Result Page Rankings or SERPS. While black hat methods are not really approved by the Search Engines, White hat methods follow the regulations of Search Engines and give you a better online reputation.

Here is a difference in the methods used by both SEO approaches.

White Hat SEO



The techniques used in White Hat SEO are ethical and can have sustained positive results on your SERPs as they follow recent Google guidelines. The common techniques used are:


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