Long tail keywords SEO - SEO First Step




                            LONG TAIL KEYWORDS SEO BLOG SEO FIRST STEP


Using the right long tail keywords

Usually when it comes to keywords, most people rely on those which bring in maximum traffic. However, long tail keywords are taking over SEO strategies because of their high rate of conversion. In simple terms, long tail keywords are longer than the common keywords. They do not bring in much traffic. But, theirs specific nature means that you will have more conversions.

Why long tail keywords work better?

When you use shorter, more common keywords, you have fierce competition for rankings. In addition to that, common keywords are more expensive as well.
The short key words account for about 10-15% of searches and mid length keywords account for about 20%. The rest of the page views are generated by long tail keywords, which is close to 65-70%.
With long tail key words, your website will attract exactly those customers who will benefit from your business, which means a higher chance of conversion. For example, if you are running a business that sells travel packages for women, you would benefit from keywords like “women-only travel packages in (your location)” rather than a common keyword like “travel”.
With voice search becoming more common, long tail keywords are more useful. People will normally use sentences to run search through voice recognition. This means that they are more specific in their search.


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