Everything about Influencer Marketing - SEOFirstStep
Influencer marketing is a form of social media marketing involving endorsements and product placements from influencers, an individual or organization who has a strong following and/or social influence in their respective fields.
Influencer content may be framed as testimonial advertising, where influencers play the role of a potential buyer themselves, or they may be involved as third parties, which can be spotted either within the supply chain (retailers, manufacturers, etc.) or among the so-called value-added influencers (such as journalists, academics, industry analysts, and professional advisers)
Source – Wikipedia
One Impression is a Gurugram-based Influencer marketing company powered by AI that manages more than 120 brands and has generated over 4 billion impressions. Further, the company founded by Apaksh Gupta works with over 10 million influencers across the globe and has reach ranging from 1000 people to more than a few million.
What is social media influencer marketing?
Social Media Influencer.A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach.
How effective is influencer marketing?
80% of marketers find influencer marketing effective. 89% of marketers say influencer marketing ROI is as good or better than other marketing channels. 65% of marketers plan to up their influencer marketing budgets in 2019.
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