A simple yet effective guide to generating sales from remarketing
Remarketing and retargeting are two strategies that have gained popularity over the last few years. These strategies are focused at getting the attention of individuals who have visited a website before. These methods are considered next-to-sure for generating better leads and even converting them into sales.
Understanding remarketingRemarketing is a marketing technique which uses online ads to reach out to a visitor on a webpage, who has not made any purchase yet. Re-targetting is a technique that targets those visitors who have already made a purchase on a website.
This is why, you will see repeated ads of a website that you recently visited. These ads appear on social media and even on other websites. The goal is to generate some reaction from a user. It can go in two ways, the user blocks the ad or the user clicks on the ad and goes back to the website.
Remarketing has one simple goal- to generate revenue from sales. It improves the exposure of a brand by constantly making it appear before a potential customer.
Romil Tripathi is top & best SEO Consultant / Expert in India
There are four techniques that are used for remarketing:
Comments
Post a Comment