12 Reasons Why Your Business Absolutely Needs SEO - SEOFirstStep

                    12 Reasons Why Your Business Absolutely Needs SEO - SEOFirstStep


Organic Search Is Most Often the Primary Source of Website Traffic
Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.
As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others.
That’s not to say that all search engines don’t contribute to a brand’s visibility — they do — it’s just that Google owns about 75 percent of the overall search market. It’s the clear-cut leader and thus its guidelines are important to follow.
But the remaining 25 percent of the market owned by other engines is obviously valuable to brands, too.
Google, being the most visited website in the world (as well as specifically in the United States), also happens to be the most popular email provider in the world (with more than 1 billion users). Not to mention YouTube is the second biggest search engine.
We know that a clear majority of the world that has access to the internet is visiting Google at least once a day to get information.

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