If you can’t generate revenue, focus on these things: during this crisis. - SEOFirstStep
If you can’t generate revenue, focus on these things: during this crisis. - SEOFirstStep
Not all marketing organizations will be able to generate revenue during this crisis.
What if you’re the CMO in the travel industry? Or hospitality?
Your revenue will be close to $0.
As a marketing leader in this situation, you need to play the long game. Take action now to improve your situation later.
If you can’t generate revenue, focus on these things:
1.Brand – If performance is off the table, work on your brand. Branding is a long-term strategy requiring investment not necessarily correlated with (short-term) revenue.
2.Audience Engagement – Your audience is struggling. Engage with them and help in any way you can. Try virtual events, one-on-one chats, etc.
3.Long-Term Channels – Invest in channels that will contribute to your goals and KPIs but take longer to develop. SEO is a prime example of this!
4.Content – The content you create should touch on your audience’s pains and interests, not your own. Aim to provide help and guidance in your content. 5. Experience – Reflect on and change the experience you provide your audience. Do that redesign, make those improvements to your sign up flow. Think about the end-to-end experience, not just specific assets.
READ MORE...No.1 SEO Expert in India , Romil Tripathi - SEO Consultant | Digital Marketing Consultant India - Result Oriented
Not all marketing organizations will be able to generate revenue during this crisis.
What if you’re the CMO in the travel industry? Or hospitality?
Your revenue will be close to $0.
As a marketing leader in this situation, you need to play the long game. Take action now to improve your situation later.
If you can’t generate revenue, focus on these things:
1.Brand – If performance is off the table, work on your brand. Branding is a long-term strategy requiring investment not necessarily correlated with (short-term) revenue.
2.Audience Engagement – Your audience is struggling. Engage with them and help in any way you can. Try virtual events, one-on-one chats, etc.
3.Long-Term Channels – Invest in channels that will contribute to your goals and KPIs but take longer to develop. SEO is a prime example of this!
4.Content – The content you create should touch on your audience’s pains and interests, not your own. Aim to provide help and guidance in your content. 5. Experience – Reflect on and change the experience you provide your audience. Do that redesign, make those improvements to your sign up flow. Think about the end-to-end experience, not just specific assets.
READ MORE...No.1 SEO Expert in India , Romil Tripathi - SEO Consultant | Digital Marketing Consultant India - Result Oriented
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