CONTENT MARKETING TRENDS THAT YOU SHOULD LEVERAGE IN THE NEXT YEAR




                  CONTENT MARKETING TRENDS THAT YOU SHOULD LEVERAGE IN THE NEXT YEAR


With the year 2017 drawing to a close, many companies have already started to think about their content strategies for the following year. There are some trends that will help you dominate with your content marketing strategies in the year 2018:

Go mobile: Most people access content on their mobiles. With video and text preference shifting to smaller screens and the surge of portable devices, mobile content is a must for the year 2018.


Leverage Facebook: For small and medium businesses, Facebook will remain the primary source of content sharing and discovery.


Create more personalized content: It is expected that close to 70% of businesses that work towards creating a more personalized experience for users will see a jump of 6% in their annual revenue. Tapping into customer interest will help make your content more effective in your SEO.

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