HOW SOCIAL MEDIA IMPACTS SEO - SEO First Step
HOW SOCIAL MEDIA IMPACTS SEO
Usually SEO and social media marketing are thrown into the same bracket of digital marketing. However, the relationship between social media and SEO is quite complicated. They are not directly related but are equally important.
With more people conducting most of their daily interactions on social media, it is important to understand that most traffic is driven to a website through search engines. There is a lot of debate on whether the Google algorithm truly uses social signals such as likes on posts in order to rank pages or not. While this is still an unknown factor, it is true that social media can influence SEO indirectly.
Here are some ways social media can benefit your SEO:
1-Great potential for backlinks: If you have more shares on Facebook, the chances of people linking to your content are higher. Here the focus is entirely on content. You can get potential links to your website if the content on social media gains popularity. Whether it is Facebook, Twitter or Pintrest, the better the quality of content, the more links you will get from relevant websites.
2-You can build your audience: Social media puts your product or service out there for people to see. Being proactive on a social media platform means that you have a base of millions of individuals that you can tap into. The worldwide reach, the number of people on social media and the ease to share content makes it important to have social media interactions as your web presence will drastically improve. Brand awareness is an important result of a good social media marketing campaign.
3-Brand related searches: Once you gain popularity on social media, you will get more searches that include your brand-name and a keyword phrase. With this, your ranks for similar key words increases. One of the best examples is Fashion Nova that had over 6.3 million followers on Instagram. This was the only positive SEO factor for the site. Consumers commonly searched for “Fashion Nova Jeans”. So eventually Google algorithms eventually provided Fashion Nova as a result even for the short and common phrase “jeans”
4-You can promote your business: For promotions, Facebook and Twitter are great. However, an additional platform is Youtube which is the second highest used search engine. With good content on YouTube, you can get back links to your videos and content, improving SEO rankings. While YouTube does not provide as many converting customers as Google, it is a search engine that you need to make use of for organic rankings in SERPs.
MORE IONFORMATION-http://www.seofirststep.in/social-media-impacts-seo/
Usually SEO and social media marketing are thrown into the same bracket of digital marketing. However, the relationship between social media and SEO is quite complicated. They are not directly related but are equally important.
With more people conducting most of their daily interactions on social media, it is important to understand that most traffic is driven to a website through search engines. There is a lot of debate on whether the Google algorithm truly uses social signals such as likes on posts in order to rank pages or not. While this is still an unknown factor, it is true that social media can influence SEO indirectly.
Here are some ways social media can benefit your SEO:
1-Great potential for backlinks: If you have more shares on Facebook, the chances of people linking to your content are higher. Here the focus is entirely on content. You can get potential links to your website if the content on social media gains popularity. Whether it is Facebook, Twitter or Pintrest, the better the quality of content, the more links you will get from relevant websites.
2-You can build your audience: Social media puts your product or service out there for people to see. Being proactive on a social media platform means that you have a base of millions of individuals that you can tap into. The worldwide reach, the number of people on social media and the ease to share content makes it important to have social media interactions as your web presence will drastically improve. Brand awareness is an important result of a good social media marketing campaign.
3-Brand related searches: Once you gain popularity on social media, you will get more searches that include your brand-name and a keyword phrase. With this, your ranks for similar key words increases. One of the best examples is Fashion Nova that had over 6.3 million followers on Instagram. This was the only positive SEO factor for the site. Consumers commonly searched for “Fashion Nova Jeans”. So eventually Google algorithms eventually provided Fashion Nova as a result even for the short and common phrase “jeans”
4-You can promote your business: For promotions, Facebook and Twitter are great. However, an additional platform is Youtube which is the second highest used search engine. With good content on YouTube, you can get back links to your videos and content, improving SEO rankings. While YouTube does not provide as many converting customers as Google, it is a search engine that you need to make use of for organic rankings in SERPs.
MORE IONFORMATION-http://www.seofirststep.in/social-media-impacts-seo/
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