HOW TO OPTIMIZE FOR VOICE SEARCH

Voice search is gaining popularity making several companies change their SEO strategies altogether. Today, keywords are getting more colloquial to enable better voice search results. Voice search also targets local leads who are most likely to become buyers in the future.
Why voice search?
Today, voice search is the most prevalent type of search. Research shows that 41% of adults and 55% of teens rely on voice search every day. These numbers are growing constantly. Voice search is more alluring because it is fully hands free, it is fast and it also allows the user to multi-task.
With better technology available, voice search is also becoming more reliable. Today, the speech recognition error is as low as 8%. Needless to say, optimizing your business for voice search is a sure shot way of improving search engine rankings. With voice recognition software like Cortana, Siri, Google Assistant becoming more reliable and user-friendly, the way people run searches has changed drastically.
Optimizing your website for voice search


    The way people speak and the way they type is quite different. With voice search, the phrases are longer and more colloquial. So, the keywords that you choose should match this. However, there is more the voice search SEO than keywords. Here is a step by step breakdown of how you can improve voice search SEO for your website.

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